Mar 20, 2018

Press Release: Holloway Friendly launches ‘Immediate Underwriting Decision’ capability

Holloway Friendly continues to blaze a trail of transformation, development and innovation by offering advisers and their clients an ‘immediate underwriting decision’ at point of sale for a range of applicants.

This service is delivered via their dynamic, rules based application journey using reflexive questioning to provide an immediate decision on applications. In the event an application has to be referred to underwriting, Holloway Friendly keep to an SLA of 24 hours for referred cases, so advisers can be confident of a rapid response.

Mike Taylor, Holloway Friendly’s C.O.O. said “We’re listening to advisers and their clients and making changes accordingly. Offering an ‘immediate decision’ is part of our continued commitment to improve our online quote, apply and underwriting journey and is a significant step in the development of our business. It also enables advisers to write business in less time and clients can be on cover sooner.”

In addition to immediate underwriting, during the application process BMI loadings are now automatically applied.

These latest developments follow in the wake of the investment into a new policy administration system, changes in underwriting processes allowing advisers to write short and long term policies in minutes and the market leading ‘no’ automatic medical evidence requirement.

Stuart Tragheim, Holloway Friendly’s CEO said “This exciting development for Holloway is a key part of the implementation our new growth strategy and is a further demonstration of our commitment to improving the customer and adviser experience when dealing with us. We have plans for further developments that we expect to launch later this year.”

If you have any further questions please email them to Georgia d’Esterre, Head of Marketing via email at Georgia.d’ or by phone on 07914 676190

This release is for immediate issue via email and

Holloway Friendly is the original Holloway income protection company founded over 135 years ago in 1880 by the MP for Stroud, George Holloway, and was the first insurer in the UK to offer cover against loss of income through accident or illness.

Holloway Friendly is a mutual friendly society active in the UK advised income protection market. It currently offers products which protect members and their families against income lost through accident and sickness, via financial advisers from its HQ in Gloucester.

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