Jul 13, 2018

Inventor of Income Protection Announces Rebrand To Better Represent Their Services

Income protection specialist based, Holloway Friendly, have announced a rebrand, to better represent their ‘keeping life colourful’ brand purpose. The company wants this rebrand to demonstrate that they are ‘The everyman’ when it comes to income protection and for it to reiterate their tailored services through supportive, transparent and friendly messaging.

With research showing that people are only two pay packets away from hardship Holloway Friendly (www.Holloway.co.uk), has announced the rebranding of their website, logo and messaging to ensure that current and potential members know they are here to protect the ‘fabric of society’. Holloway Friendly can provide their Members with an income if they are unable to work due to accident, illness or injury, helping them to protect their way of life at a time when they really need it.

The company was initially established almost 140 years ago when George Holloway, then MP for Stroud, believed local people were entitled to maintain their income if they could not work due to accident, illness or injury. This is still key to Holloway Friendly’s way of operating but they want to further establish themselves on the market as protection specialists.

The new rebrand aims to give Holloway Friendly a distinctive, vibrant edge that emphasises their place at the heart of society; owned by their members, for their members. All profits made are distributed to their members or invested back into the society itself.

Georgia d’Esterre, Head of Marketing from www.Holloway.co.uk commented:

“We exist purely to help our Members at their time of need, who are unable to work due to accident, illness or injury, and we wanted our branding to be more inviting to convey this message. Our old designs were good but a new approach was needed to better represent our members and that we want income protection to be accessible and inclusive. We hope this new modern brand will resonate with everyone and get across to our Members, and their Advisers, that we are here for them whenever they need us.”

Holloway Friendly treat their Members uniquely, ensuring a personal relationship is established and that their claim is dealt with intimately and professionally. The injection of colour into all branding better represents this, and the team believe it will have a positive impact on the future of the society, with a rise in Members and more lives helped through potential hardships. 

The new brand has been developed in partnership with Bakehouse, Holloway Friendly’s new Marketing agency who are based in Peterborough. As well as a design overhaul and a new brand purpose, a corporate video has been created, highlighting the excellent services Holloway Friendly provides. Their products and services are accessed through Financial Advisers. The video can be viewed here: https://vimeo.com/279043241


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